The Challenge
The client needed a streamlined way to manage RSVPs for exclusive HomeGrown events while providing attendees with a personalized dashboard to track their experience.
The Approach
Conducted user research with previous attendees to identify pain points. Designed a mobile-first flow with real-time capacity updates and a minimal-friction signup process.
The Solution
Built a custom RSVP platform with an admin dashboard for event management, attendee lists, and capacity controls. Integrated with the existing HomeGrown ecosystem.
The Result
Achieved 95% signup completion rate and reduced no-shows by 40% through automated reminders and calendar sync.